Direct mail is advertising literature that is sent in the post to a mailing list.
How effective is direct mail?
According to the DMA ( Direct Mail Association) 56% of people believe that printed marketing is the most trust worthy form of communication, 66% of consumers keep their mail for over 2 weeks, average response rates are 4% and overall 7% of receivers will take some sort of action.
How to make direct mail more interactive
Create an amusing element of surprise with direct mail that pop-up when opened through clever cardboard engineering. Pop ups come in lots of shapes, a pop up cube, a house, a juice carton, a van or even a bespoke design. http://directmailideas.co.uk/pages/products/pop-up-mailers/
Changing Picture Mailers
Create a before and after effect or deliver a message in two phases with these mailers. The colourwise changes from black and white to colour, the dissolver changes has card slats that reveal a new message. These direct mail pieces are often used to communicate change or a move, or just simply provide more interaction. http://directmailideas.co.uk/pages/products/changing-picture-mailers/
Expanding mailers extend to reveal more marketing messages on arrival. Moving with a manual pull or auto extend upon opening. Expanding maps are delivered in a compact size and then open up to communicate creatively. http://www.directmailideas.co.uk/pages/products/expanding-mailers/